Insurance Practices accepting Medicare + Medicaid with open panels
Most healthcare GTM starts here — Medicare Advantage, dual-eligible, specialty carriers.
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EHR gap Practices on legacy or unidentified EHR
Migration targets for cloud EHRs, patient-engagement layers, and RCM platforms.
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New practice Practices opened in the last 180 days
Greenfield stack. Everything from EHR to billing to marketing is still being chosen.
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Online booking gap Practices with no online booking and >150 reviews
Patient-experience pitch lands immediately. Zocdoc, Solv, Weave, Dentrix Ascend all fit.
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Specialty Cardiology practices with 3+ practitioners
Multi-provider specialty practices — prime for scheduling, billing, and imaging pitches.
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Marketing gap Healthcare with rating <3.8★ on Google
Reputation management, review-request software, patient-experience audits.
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Independent ownership Single-location independents, not PE-owned
The long tail — owners still making their own stack decisions.
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Growth Practices hiring 2+ clinicians (90 days)
Expansion phase — upgrading scheduling, staffing, payroll, and credentialing.
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Dental Dental practices not on a modern PMS
Cloud dental platforms — Jarvis, Dentrix Ascend, Curve, Open Dental.
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Behavioral Behavioral health practices with telehealth mentions
Modern behavioral stacks — SimplePractice, Headway, Alma, SonderMind.
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Concierge Concierge / DPC practices
Direct-primary-care model — higher avg ticket, modern stack, software-friendly.
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Multi-location Practices with 2+ locations and growth signals
Middle-market healthcare — enterprise-grade pitches without enterprise politics.
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