Every site, audited down to the meta tag.

Each audit analyzes PageSpeed score, SSL certificate status, mobile optimization, meta descriptions, OG tags, schema markup, H1 structure, word count, content quality score, blog presence, sitemap and robots.txt, image alt text coverage, and social links. It also detects 30+ technology fingerprints including CMS platform, e-commerce engine, booking widgets, chat widgets, analytics tools, and ad pixels.

PageSpeed Insights gives you a speed score for one site at a time. ProspectUp runs a full technical audit covering PageSpeed plus SEO health, tech stack detection, content quality, widget presence, and social integration -- automatically for every saved lead. You also get the results contextualized with the business's Google Maps rank, reviews, and AI-generated sales hooks.

ProspectUp detects 30+ technologies per website. CMS platforms include WordPress, Wix, Squarespace, Shopify, GoDaddy, Weebly, Joomla, Drupal, Webflow, and HubSpot. It also identifies e-commerce engines, booking widgets (Calendly, Acuity, Booksy, Vagaro, Mindbody, and others), chat widgets (Intercom, Tidio, Drift, LiveChat, and others), Facebook Pixel, and Google Tag Manager.

SEMrush and Ahrefs are deep SEO research platforms built for in-house SEO teams. ProspectUp's audit is built for the prospecting workflow: it runs automatically on every saved lead, scores the results into a branded scan report with letter grades, and generates sales hooks an agency can use in outreach. It trades depth for scale and immediate actionability.

Yes. Audit results feed directly into the scan report, which grades the business across eight dimensions including a dedicated Website section. The report highlights specific issues -- slow PageSpeed, missing SSL, no schema markup, outdated CMS -- in a branded, shareable format the prospect can view at a unique URL. Agencies use this to open a conversation with proof, not promises.

Some sites block automated crawlers through robots.txt rules or aggressive rate limiting. When a site cannot be fully analyzed, the audit completes the data points it can gather and marks the rest as unavailable. The lead still receives enrichment from all other pipeline steps -- Google Maps data, phone validation, owner lookup, and AI insights.

You can report bad data directly from the lead detail page with specific reasons. You can also trigger a manual re-enrichment to re-run the website audit with fresh data. If a lead's data is older than 90 days, ProspectUp automatically triggers a fresh audit the next time you view the lead profile.

ProspectUp triggers a fresh audit when you view a lead whose data is older than 90 days. Batch builds pull fresh data at build time. You can also manually re-enrich any lead at any time to force a new audit. This means you are acting on current website conditions rather than a stale snapshot.

No. Website audits are included in the $1 per lead credit alongside phone validation, email verification, SERP ranking, owner lookup, and AI insights. There is no separate audit fee. The 50-lead free trial includes full website audits for every lead so you can evaluate the data quality before purchasing credits.

Yes. You can filter by PageSpeed score range, domain authority range, content quality score range, CMS type, SSL status, blog presence, schema markup, mobile optimization, booking widget, chat widget, and more. This lets you find businesses with specific technical gaps that match the services you sell.

The lead detail page has a dedicated Website tab showing the full audit: PageSpeed score, technical health checklist, on-page SEO signals, domain WHOIS data, detected technologies, and content quality metrics. This tab sits alongside seven other tabs covering sales hooks, local SEO, reviews, SEO rankings, social, and competitors.

Yes. The AI copy engine uses website audit data when generating personalized emails, SMS messages, and postcard text. It references specific findings -- a slow PageSpeed score, a missing SSL certificate, an outdated CMS -- to create messages that speak directly to the prospect's situation rather than sending generic outreach.