What is a scan report? + −
A scan report is a branded digital gap analysis for a prospect's business. It scores the business across eight dimensions -- Maps, Website, GBP, Reputation, Review Velocity, Social, Booking/Conversion, and Visibility -- with letter grades from A through F. The report is hosted at a unique shareable URL, branded with your agency's logo and colors, and tracks every view.
How are the letter grades calculated? + −
Each of the eight dimensions is scored on a weighted composite: Maps (25%), Website (20%), GBP (15%), Reputation (15%), Review Velocity (10%), Social (5%), Booking/Conversion (5%), and Visibility (5%). Grade thresholds are A at 90+, B at 75+, C at 55+, D at 35+, and F below 35. Grades reflect the business's actual data, not subjective assessment.
Can I customize what the scan report shows? + −
Yes. A drag-and-drop report template editor offers 15+ block types: hero, grade scorecard, metric rows, signal tables, comparison tables, bar charts, CTA buttons, and dedicated sections for GBP, Maps, Website, SEO, Social, Citations, Reputation, Reviews, Booking, and Visibility. You can reorder sections, remove dimensions, and tailor the layout to match your services.
How do scan reports compare to manually building audit PDFs? + −
A manual audit PDF takes 30-60 minutes per prospect to research, screenshot, and format. ProspectUp auto-generates scan reports during enrichment using real data, hosts them at a trackable URL, and notifies you when the prospect views it. At scale, agencies generate reports for 500 leads in a single batch build.
How are scan reports different from SEMrush or Moz audits? + −
SEMrush and Moz produce technical SEO reports designed for practitioners. ProspectUp scan reports are built for sales outreach: they simplify findings into letter grades a business owner understands, brand the report with your agency identity, and track prospect engagement with view notifications and time-on-page analytics.
Can prospects see my agency branding on the report? + −
Yes. Scan reports display your agency name, logo, website, tagline, and CTA button. ProspectUp branding is not visible to the prospect. The report looks like a custom deliverable your agency built, which positions you as the expert who identified the gaps and can fix them.
What happens when a prospect views the scan report? + −
ProspectUp tracks each view session with IP address, user agent, referrer URL, time spent on page, and source attribution. A real-time notification fires in your dashboard the moment the prospect opens the link. This lets you follow up while the report is still fresh -- agencies report higher conversion rates on same-day callbacks after report views.
Can a prospect somehow edit or manipulate the report? + −
No. Scan reports are server-side rendered and read-only for the prospect. The URL is a unique 12-character hex token set to noindex and nofollow, so it does not appear in search engines. Only people with the direct link can view it. The data displayed reflects ProspectUp's enrichment output, not any input from the prospect.
Do scan reports cost extra? + −
No. Scan reports are auto-generated as part of the enrichment pipeline at no additional cost beyond the $1 per lead credit. Every lead saved to a list receives a scan report. The 50-lead free trial includes scan reports for all 50 leads.
Can I use scan reports in postcard campaigns? + −
Yes. Postcards include a QR code that links directly to the prospect's scan report. The prospect scans the code and sees their personalized gap analysis online. This bridge from physical mail to digital proof is one of the most effective outreach patterns in ProspectUp, with an average QR scan rate of 9.2%.
How do I share a scan report with a prospect? + −
Copy the shareable URL from the lead's asset panel and send it via any channel -- email, SMS, social DM, or as a QR code on a postcard. You can also include the link in campaign sequences where ProspectUp auto-inserts the prospect-specific report URL into AI-generated email and SMS copy.
Can I generate scan reports for leads I imported via CSV? + −
Yes. Any lead saved to a list triggers the enrichment pipeline, which auto-generates a scan report. This applies to CSV imports, manual additions, AI search saves, map search saves, and batch builds. The report uses whatever enrichment data is available for that business.