How does ProspectUp personalize campaign copy? + −
Claude AI writes unique email subject lines, email bodies, SMS messages, and postcard copy for every lead in your campaign. Each message is generated using the prospect's enrichment data: business name, rating, review sentiment, website audit scores, Maps ranking, digital maturity, and 18 AI-generated sales hooks. No two messages in a campaign are the same.
What data does the AI use to write personalized messages? + −
The AI draws from 50+ enriched data points per lead: PageSpeed score, Google Maps rank, review count and sentiment, GBP completeness, website CMS, social presence, owner name, and AI-generated insights like pitch angle, best time to call, and budget signal. It also references the 18 sales hooks organized across six categories.
Can I control the tone and style of the copy? + −
Yes. The campaign wizard lets you choose a tone -- casual, professional, or direct -- and set a pain point angle: auto-detect, Maps ranking, no website, low reviews, or poor rating. You can also save an outreach style guide with your preferred voice, terminology, and sample copy. The AI applies these preferences across all generated messages.
How does AI-personalized copy compare to mail merge templates? + −
Mail merge inserts a name and company into a fixed template. ProspectUp writes entirely different messages per prospect based on their specific data. A dentist with a 2.8 rating gets copy about review recovery. A plumber with no website gets copy about online presence. The structure, angle, and specific claims change per lead, not just the name field.
How is this different from using ChatGPT to write outreach emails? + −
ChatGPT requires you to manually research each prospect and paste context into a prompt. ProspectUp feeds Claude AI structured enrichment data automatically for every lead in your campaign. A 500-lead campaign generates 500 unique messages without any manual prompt engineering -- each grounded in that prospect's real ratings, rankings, and gaps.
Can the AI produce inaccurate or awkward copy? + −
AI-generated copy is grounded in real enrichment data, which reduces hallucination risk. However, if underlying data is stale or incorrect, the copy reflects that. The campaign detail view shows every generated message per lead before sending, so you can review and catch issues. You can also regenerate copy for individual leads.
What happens if the underlying data is wrong? + −
Review the generated copy in the campaign detail view before sending. If a message references incorrect data, you can report bad data on the lead, trigger re-enrichment, and regenerate the copy. The AI only uses data ProspectUp has collected -- it does not fabricate facts -- so fixing the source data fixes the output.
Does AI copy generation cost extra? + −
No. AI-personalized copy is included at no additional cost. There is no per-message or per-generation fee. Email and SMS sending have no per-send charge beyond the $1 per lead credit. Postcards are $2 each for printing and mailing. The 50-lead free trial includes full AI copy generation for all campaign types.
Can I save my style preferences for future campaigns? + −
Yes. The outreach style guide feature lets you save tone, voice, industry terminology, and sample copy. AI can auto-summarize your preferences into a saved style guide. Once saved, these preferences are automatically applied when generating campaign copy, ensuring consistent brand voice across all outreach.
Does the AI write postcard copy as well as email and SMS? + −
Yes. For postcard steps in a campaign, Claude AI generates personalized eyebrow text, headline, body copy, and CTA for each card using the prospect's sales hooks and enrichment data. The copy references specific gaps -- a slow website, a low Maps ranking, missing reviews -- tailored to what the AI identified as the strongest pitch angle for that business.
How does the AI handle different industries? + −
The AI uses each lead's business category, service model, audience type, and AI-classified digital maturity to adjust its language and pitch angle. Copy for a restaurant highlights foot traffic and review management. Copy for a law firm emphasizes online reputation and website professionalism. The industry context comes from the enrichment pipeline, not a generic prompt.
Can I preview all generated messages before launching a campaign? + −
Yes. The campaign detail view shows every generated email subject line, email body, and SMS message alongside each lead's enrichment signals. You can review the full list, spot-check individual messages, and regenerate any that need adjustment. Postcard copy is previewed in the approval queue with thumbnail mockups before mailing.